Successful Information Strategy for Saudi Readers
Nelly Higdon 于 1 周之前 修改了此页面

During my recent project for a financial services company in Riyadh, we observed that users were consistently selecting the wrong navigation options. Our behavior analysis demonstrated that their focus naturally moved from right to left, but the important navigation items were placed with a left-to-right hierarchy.

A few months ago, a Saudi company approached me after investing over 120,000 SAR on external ranking help with limited outcomes. After implementing a specialized Saudi-focused search optimization, they experienced premium rankings for numerous competitive keywords within a single quarter.

For a high-end retailer, we identified that image and temporary channels significantly outperformed Meta for connection and sales, creating a intentional shift of effort that enhanced overall performance by over one hundred fifty percent.

After years of mediocre interaction with their potential customers, their revamped network planning produced a three hundred twenty-eight percent growth in engagement and a substantial growth in website traffic.

For a financial services client, we created a material collection about generational wealth that incorporated halal investment concepts. This information exceeded their previous standard financial advice by over four hundred percent in engagement.

For a premium company, we developed a cultural segmentation strategy that uncovered several unique cultural segments within their target market. This approach increased their advertising performance by 178%.

For a digital service, we discovered that their international information was substantially better than their Arabic content. After improving their native information excellence, they experienced a significant improvement in sales from Arabic-speaking visitors.

Essential techniques included:

  • City-specific divisions beyond basic regions
  • District-based focusing
  • City vs. countryside distinctions
  • Expatriate concentration zones
  • Traveler locations vs. native districts

After years of implementing standard demographic segments, their improved locally-relevant classification methodology created a significant growth in promotion results and a 163% decrease in advertising spending.

Successful material characteristics:

  • Visual excellence with Saudi environments
  • Concise video content with native sound
  • Genuine views that humanize the brand
  • Traditional occasions acknowledgment

Not long ago, my family-owned business was struggling to find new customers. Our online presence was nowhere to be found in Google listings. That's when I made the decision to invest in specialized search engine optimization.

If you're building or improving a website for the Saudi market, I strongly recommend working with specialists who genuinely comprehend the nuances of Arabic user experience rather than merely converting Western layouts.

Through extensive testing for a store chain, we identified that posts released between evening hours significantly exceeded those shared during typical peak hours, generating one hundred forty-three percent better response.

A few weeks ago, I was consulting with a major e-commerce company that had invested over 200,000 SAR on a impressive website that was converting poorly. The issue? They had simply translated their English site without addressing the basic experience variations needed for Arabic users.

Present channel usage in Saudi Arabia:

  • Visual platform: Leading for lifestyle brands
  • Ephemeral platform: Extremely popular with youth demographics
  • Conversation platform: Strong for updates and public discourse
  • Short video: Fast increasing particularly with Gen Z audiences
  • LinkedIn: Useful for business-to-business communication

As someone who has developed over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX standards to Arabic User Experience design interfaces fails miserably. The distinctive elements of Arabic language and Saudi user behaviors require a totally unique approach.

  • Relocated product visuals to the left area, with product details and buy buttons on the right side
  • Modified the image carousel to advance from right to left
  • Added a custom Arabic text style that preserved clarity at various sizes

  • Repositioning CTA buttons to the right-hand portion of forms and screens

  • Restructuring information hierarchy to move from right to left

  • Adjusting interactive elements to align with the right-to-left scanning pattern

  • Place the most important content in the right upper area of the viewport

  • Structure page sections to advance from right to left and top to bottom

  • Implement more prominent visual weight on the right side of balanced designs

  • Ensure that directional icons (such as arrows) direct in the appropriate direction for RTL interfaces

  • Choose fonts purposely developed for Arabic screen reading (like Dubai) rather than conventional print fonts

  • Increase line height by 150-175% for improved readability

  • Set right-aligned text (never centered for main content)

  • Avoid narrow Arabic text styles that compromise the characteristic letter forms