The Reason Competitive Research Changed My Business
Nelly Higdon upravil tuto stránku před 6 dny

For a international fashion company, we created a differentiation methodology that genuinely connected with conventional household principles while maintaining their international appeal. This strategy enhanced their brand relevance by 173%.

For a financial client, we developed a flexible interface framework that automatically transformed navigation, fonts, and layout based on the chosen language, resulting in a 42% improvement in audience participation.

Essential assistance elements to assess for positioning:

  • Personal basis of assistance
  • Requirement for speed
  • Face-to-face interaction preference
  • Comprehensive difficulty elimination expectation
  • Status recognition during assistance offering

Six months into our launch, our sales were disappointing. It wasn't until I chanced upon a thorough report about our market sector that I understood how blind I'd been to the market realities around us.

Using extensive testing for a retail brand, we discovered that messages delivered between 8-11 PM dramatically surpassed those sent during typical working periods, generating one hundred eighty-seven percent better readership.

Key innovation dimensions to consider for placement:

  • Functional advantages emphasis over newness
  • Social acceptability of technological adoption
  • Conventional method enhancement rather than elimination
  • Ease of integration into present routines
  • Family benefits presentation

For a investment brand, we developed a material collection about family financial planning that featured Shariah-compliant approaches. This content outperformed their previous generic financial advice by 417% in interaction.

Key prestige dimensions to consider for placement:

  • Understated indication vs. obvious display
  • Group affirmation of status
  • Achievement orientation coupled with legacy acknowledgment
  • Sharing manifestation as prestige display
  • Religious alignment of premium acquisition

I use a simple document to track our rivals' rates modifications weekly. This recently allowed us to:

  • Identify cyclical discount patterns
  • Detect package deal tactics
  • Comprehend their cost structure

  • Redesigned the application process to match right-to-left user expectations

  • Created a Arabic-English form system with intelligent language switching

  • Enhanced mobile interactions for thumb-based Arabic input

Start by identifying ALL your competitors – not just the well-known ones. In our investigation, we found that our biggest threat wasn't the well-known brand we were monitoring, but a emerging startup with an innovative model.

Effective approaches included:

  • Sector analyses with regionally-focused information
  • Leadership conversations with prominent Saudi professionals
  • Case studies from regional initiatives
  • Webinars exploring Saudi-specific challenges

I currently employ several applications that have significantly upgraded our competitor analysis:

  • Search analysis platforms to track competitors' SEO strategies
  • Social listening platforms to follow competitors' digital footprint
  • Digital tracking solutions to monitor changes to their online presence
  • Communication monitoring to get their promotional messages

Important elements included:

  • First-language creators for both tongues
  • Contextual modification rather than direct translation
  • Harmonious brand voice across two languages
  • Script-optimized keyword strategy

I advise classifying competitors as:

  • Direct competitors (offering nearly identical offerings)
  • Peripheral competitors (with limited resemblance)
  • New challengers (new entrants with game-changing models)

  • Relocated product images to the left area, with product specifications and buy buttons on the right side

  • Changed the image carousel to progress from right to left

  • Incorporated a custom Arabic text style that preserved clarity at various dimensions

When I established my online business three years ago, I was convinced that our special products would sell themselves. I dismissed competitive research as unnecessary – a choice that practically destroyed my entire company.

Last year, I witnessed as three rival companies invested heavily into growing their presence on a particular social media platform. Their efforts failed spectacularly as the platform appeared to be a bad match for our market.

  • Choose fonts specially created for Arabic screen reading (like Boutros) rather than classic print fonts
  • Expand line leading by 150-175% for enhanced readability
  • Set right-justified text (never centered for primary copy)
  • Stay away from condensed Arabic typefaces that compromise the distinctive letter structures

I invest at least 120 minutes each week reviewing our competitors':

  • Website organization and user experience
  • Content strategy and posting schedule
  • Digital marketers riyadh channels engagement
  • User feedback and evaluations
  • Keyword approach and performance

As someone who has developed over 30 Arabic websites in the past five years, I can confirm that applying Western Middle East UX best practices practices to Arabic interfaces falls short. The special features of Arabic script and Saudi user preferences require a specialized approach.