Successful Social Media Advertising Techniques for Saudi Companies
Sabina Kulikowski bu sayfayı düzenledi 1 hafta önce

Recently, my friend's online shop was hardly visible in search results despite offering outstanding products. After applying the strategies I'm about to describe, his organic traffic improved by 164% in just eight weeks.

Through extensive testing for a cuisine platform customer, we identified that campaigns shown between 9-11 PM significantly exceeded those shown during standard optimal periods, achieving 163% better sales.

Our research has revealed that Saudi consumers specifically seek these trust signals:

  • Saudi location information
  • Local authorization marks
  • Detailed return policies
  • SAR pricing with inclusive shipping calculations

Key approaches included:

  • Consulting Saudi regional experts to identify actual search behavior
  • Analyzing Saudi competition for keyword insights
  • Building a dual-language search term structure to attract all potential users
  • Implementing Saudi Arabic dialect in place of formal language

For a hospitality customer, we found that word-for-word transfer of their foreign queries generated highly unproductive investment. After executing a regionally-specific search term strategy, their conversion expense decreased by seventy-three percent.

Essential features included:

  • Mobile-first message presentations
  • Touch-to-contact enhancements for voice-preferred consumers
  • Software marketing for suitable lookups
  • Platform-tailored landing pages

Essential modifications included:

  • Adding preferred Saudi financial services like local services
  • Reducing address entry for Saudi addresses
  • Supplying Arabic translation throughout the checkout process
  • Displaying delivery estimates specific to Saudi locations

Helping an gadget shop, we found that their typical purchase experience was creating needless difficulties for Saudi users. After implementing specialized improvements, their cart abandonment frequency decreased by 37%.

A few months ago, an online store was suffering from a dismal 0.8% sales percentage despite significant site users. After executing the approaches I'm about to reveal, their conversion rate grew to 3.7%, generating a 362% increase in revenue.

The journey to finding the best digital marketing agency in Saudi Arabia isn't simple, but getting it right will dramatically improve your business results. Just make sure you take advantage of my mistakes rather than making your own!

I currently use several resources that have substantially enhanced our competitor analysis:

  • Search analysis platforms to analyze competitors' ThreeSixty SEO Specialists strategies
  • Mention tracking tools to track competition's social activity
  • Site monitoring tools to monitor updates to their digital properties
  • Email capture to receive their ThreeSixty Marketing communications

I'm running a small business meetup in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're finding it difficult with this too, drop me a message - always happy to share war stories over some good Saudi coffee!

Initiate by mapping ALL your competitors – not just the well-known ones. In our analysis, we discovered that our biggest competitor wasn't the well-known brand we were monitoring, but a new business with an novel approach.

  1. Local knowledge - This is HUGE and often ignored. Saudi consumers react to completely different approaches than Western audiences. The top marketing firm will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.

Look, I've been through the challenging experience of hiring the unsuitable marketing agency TWICE before at last finding one that generated results. Believe me, it's a mistake you don't want to make when growing your brand in Saudi Arabia's demanding market.

I dedicate at least 120 minutes each week analyzing our competitors':

  • Website structure and UX
  • Blog posts and content calendar
  • Social media engagement
  • User feedback and assessments
  • Search tactics and rankings

A clothing brand achieved a substantial improvement in smartphone sales after implementing these enhancements:

  • Simplified form fields
  • Easy-to-touch navigation
  • Streamlined transaction flow
  • Reduced waiting times

When evaluating digital marketing services, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your most challenging client?" The responses to this question tell you EVERYTHING about an agency's integrity.

Effective approaches included:

  • Highlighting family values rather than personal benefits
  • Including modest spiritual connections where relevant
  • Adapting deal phrasing to correspond to Saudi cultural norms
  • Producing distinct ad variations for diverse locations within the Kingdom

Additional timing findings included:

  • Lower rivalry during prayer times with consistent results
  • Higher response on Fridays and Saturdays notably after sunset prayers
  • Temporal differences demanding spending modifications during Ramadan
  • School schedule effects on specific sectors